Black Friday/Cyber Monday (BFCM) isn’t just a sales event; it’s a high-stakes data challenge. For savvy marketing leaders, the goal isn’t just to move product—it’s to acquire valuable customers, protect margins, and set the stage for long-term loyalty.
What is CRM? CRM is not just your three favorite letters of the alphabet; it stands for Customer Relationship Management. Historically, CRM truly meant what the name suggests— managing customer relationships after the point
In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.”
If someone never visited a restaurant on a particular day of week, can we change that behavior and drive them to do so? That was a question we faced when taking on the task of increasing Sunday visits to our Client’s restaurants earlier this year.
In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving digital landscape, one strategy has stood the test of time and
Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to
Welcome the Newest Member of Our Team, Kyle! Welcome our newest teammate, Kyle! He joins Response Labs as a Data Analyst. With 10+ years of experience as a business analyst
As a digital marketing agency constantly exploring innovative strategies for our clients, we couldn’t help but admire Wendy’s recent homage to its iconic “Where’s the Beef?” advertising campaign. Launched 40
