In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years […]
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the
When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with their existing customer base. Re-engagement marketing strategies offer a valuable and often
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs,
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations
