The landscape of customer loyalty has fundamentally changed. Today’s consumers are more informed, more discerning, and more value-driven than ever. Discounts and points-based systems still matter, but they’re only one piece of a larger loyalty equation. True value now comes from convenience, personalization, and meaningful connection.
Loyalty is no longer just points or punch cards—it’s the central nervous system of customer relationships. Discover why modern loyalty programs drive retention, revenue, and brand affinity in 2026.
Black Friday/Cyber Monday (BFCM) isn’t just a sales event; it’s a high-stakes data challenge. For savvy marketing leaders, the goal isn’t just to move product—it’s to acquire valuable customers, protect margins, and set the stage for long-term loyalty.
Black Friday/Cyber Monday (BFCM) isn’t just a sales event; it’s a high-stakes data challenge. For savvy marketing leaders, the goal isn’t just to move product—it’s to acquire valuable customers, protect margins, and set the stage for long-term loyalty.
Customer Lifecycle Management (CLM) for Multi-Unit Retailers can transform customer relationships into lasting loyalty and exponential LTV with AI-powered strategies on Salesforce Marketing Cloud. Evolving consumer expectations, along with the
The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—tailoring communications to individual customers—remains vital, it’s now
In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.”
If someone never visited a restaurant on a particular day of week, can we change that behavior and drive them to do so? That was a question we faced when taking on the task of increasing Sunday visits to our Client’s restaurants earlier this year.
Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing
