For years, CRMs were treated like digital filing cabinets — a static repository for customer names, emails, and purchase history. But as loyalty has evolved from transactional to behavioral, the role of the CRM has fundamentally changed. In 2026, it’s not a database — it’s a growth engine.
The landscape of customer loyalty has fundamentally changed. Today’s consumers are more informed, more discerning, and more value-driven than ever. Discounts and points-based systems still matter, but they’re only one piece of a larger loyalty equation. True value now comes from convenience, personalization, and meaningful connection.
Loyalty is no longer just points or punch cards—it’s the central nervous system of customer relationships. Discover why modern loyalty programs drive retention, revenue, and brand affinity in 2026.
Black Friday/Cyber Monday (BFCM) isn’t just a sales event; it’s a high-stakes data challenge. For savvy marketing leaders, the goal isn’t just to move product—it’s to acquire valuable customers, protect margins, and set the stage for long-term loyalty.
Black Friday/Cyber Monday (BFCM) isn’t just a sales event; it’s a high-stakes data challenge. For savvy marketing leaders, the goal isn’t just to move product—it’s to acquire valuable customers, protect margins, and set the stage for long-term loyalty.
Customer Lifecycle Management (CLM) for Multi-Unit Retailers can transform customer relationships into lasting loyalty and exponential LTV with AI-powered strategies on Salesforce Marketing Cloud. Evolving consumer expectations, along with the
What is CRM? CRM is not just your three favorite letters of the alphabet; it stands for Customer Relationship Management. Historically, CRM truly meant what the name suggests— managing customer relationships after the point
The concept of a customer-centric strategy has evolved beyond traditional personalization, embracing advanced technologies and a deeper understanding of customer relationships. While personalization—tailoring communications to individual customers—remains vital, it’s now
In the competitive landscape of franchising, brand awareness can be a game-changer. Franchise models are often built with a strong focus on lead generation, as converting prospects into customers is
