Changes merely discussed for some time now are coming to fruition and in a big way. Advertisers at large are planning to move away from linear TV buys toward digitally focused channels.
Historically, linear TV has allowed brands to cast a wide net in terms of their reach, but with minimally qualified targeting opportunities and a rather large gap left in measurement and trackability. The Trade Desk’s robust network, granular targeting parameters and efficiency that comes with programmatic media buying allow us to reach high volumes of qualified prospects on behalf of our clients.
This shift is no surprise to the Response Labs media team, who have already moved away from linear TV toward more trackable, optimizable and efficient digital opportunities. Connected TV (CTV), Over-The-Top (OTT) and other online video opportunities available through RL’s partnership with The Trade Desk have minimized recommendations of linear TV buys in our diversified, cross-channel media plans.
“Collecting data, conducting analysis and applying learnings are the keys to an audience-centric marketing approach. The trackability that comes with digital paid media opportunities, leaving more traditional forms of media buying behind, helps us employ cutting-edge strategies for our clients.”
— Leigh Jacobs, Media Director
Our “bread and butter” at Response Labs is CRM. We guide our clients through the optimized application of their 1st party data. An important first step toward effective usage of your CRM that can’t be overlooked is successfully collecting 1st party data and growing your CRM. This starts with top-funnel media. Growing your CRM requires fueling your marketing funnel with qualified prospects at an impactful scale.
As a best practice, RL employs paid media campaigns with diversified media mixes (cross-channel) to ensure a robust, full-funnel approach is in place. We help our clients optimize their marketing strategy and we’re happy to review your company’s current approach and provide our feedback.
Contact us today: https://www.responselabs.com/contact/