We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing metric, and if you’ve been an SFMC customer for any length […]
Over the summer, Apple unveiled its next-generation mobile operating system, iOS 16. And with it came some new features and changes that affect the way marketers can interact with consumers.
You’ve made the Salesforce Marketing Cloud investment and now it’s time put this powerful enterprise platform to work. Here are some tips to get you started.
Are subscribers seeing your email? It is an important and often overlooked question. Deliverability monitoring is the answer. Before assessing email engagement and ROI, marketers need to ensure their campaigns
Jeffrey Rudolf discusses the California Consumer Privacy Act (CCPA) as a guest writer for the Baltimore Chapter of the American Marketing Association.
