Personal information provided by a customer to a business without requirement—think preference center or polls—is known as zero-party data. Customers, or even subscribers, who provide this information are typically doing so because of their comfort, trust and loyalty to a business, and to have their interactions with that business be personalized on their own terms.
This FREE panel discussion takes place Wednesday May 19th at 9:00 AM ET will touch on:
- Zero-party data compared to other forms of data collected and utilized for personalization in marketing
- The role of customer loyalty in collecting zero-party data
- Customer expectations versus reality with personalization
- The real value to a business when using personalization in marketing.
The session is presented by Response Labs as part of Baltimore Innovation Week and moderated by Managing Director, Andy Locke.
Panel of Experts
April Falcon Doss
Georgetown Institute for Technology Law and Policy at Georgetown University Law Center
Vice President, Customer Experience
HMR Weight Management Services
Manager, Loyalty and CSM Strategy
Chief Data Officer