Mitigating the Spam Risk in COVID-19 Emails
COVID-19 emails with a 60% open rate for a reputable east coast grocer were landing in Gmail’s Spam folder. We identified the issue & here’s how we fixed it.
How We Sold More Groceries With SMS Marketing
Ongoing optimization can directly result in sales. When email plateaued Hannaford Supermarkets turned to sms marketing to drive conversions.