Five Things Every Great Landing Page Needs to Have
Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that would convert them into a customer or a subscriber. At Response […]
Using Customer Personas to Build Better and More Efficient Marketing Campaigns
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs,
Using Behavioral Economics to Improve your Omnichannel Programs
Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about money. It examines how people make decisions in real-world situations, rather