We are excited to announce the hiring of Leigh Jacobs to lead our digital and programmatic advertising media division as Media Director. Adding specialists to grow our CRM and loyalty-focused digital marketing solutions represents a key move for our growing agency.
“We have always been a company that pulls together all of the relevant channels in digital to support our clients’ needs in CRM and loyalty marketing,” said Dan Dawes, Co-Founder and CEO of Response Labs. “However, investing in talented leadership for this division focused exclusively on innovative media solutions is exciting. And having a rising star like Leigh exponentially increases our ability to deliver incredible results for our clients.”
With nearly a decade of digital marketing leadership under her belt, Leigh Jacobs joins the Response Labs team following her role as Communications Strategy Associate Director at Generator Media + Analytics of New York City. Leigh led the media strategy and activation of fully integrated campaigns across digital and traditional channels, and specialized in CPG and higher education accounts. Leigh’s passion for digital media is surpassed only by her love of quality time spent out of the office with her family and beloved dog, Cooper—making her an excellent fit with the Response Labs team.
“This is an exciting step forward in my career,” said Leigh. “Response Labs is committed to being a leader of digital media for CRM and loyalty marketing, and their commitment and trust in me to lead that initiative has been amazing.”
Our Media Division is built around the innovative solutions driving the industry today—specifically data-driven strategies coupled with programmatic advertising. Interwoven with traditional digital media planning, paid search, and the robust capabilities of Salesforce Marketing Cloud, the media division greatly improves the Response Labs suite of omnichannel offerings for clients.