30 Sep Innovation in CRM & Loyalty Marketing Focus At Fall Symposium
Response Labs is hosting the second of our twice-annual CRM & Loyalty Marketing Symposiums on Thursday October 10, 2019 at 11:30 AM ET. Innovation in CRM & Loyalty marketing is the topic and two outstanding speakers are lined up to share stories, case studies and discussions from their own CRM programs and initiatives. The event is part of Baltimore Innovation Week and will be held at the Emerging Technology Center in the Highlandtown section of Baltimore.
With this Symposium attendees will not just hear about a single tool, application or system, but instead learn about the holistic strategies and approaches to CRM & Loyalty Marketing taken by our speakers and panel to generate company-wide adoption, success for the business, and most importantly, stronger, more meaningful relationships with their customers.
Reversing Poor Inbox Placement with Smart Data
Senior Email Campaign Manager
In 2017, Liberty Mutual Insurance was facing a dip in acquisition email open rates. With the help of Havas Helia, , they got smarter with their data and implemented a scalable, tiered approach to ranking subscribers, even those who they had never sent to before. That approach led to massive inbox placement improvements, and surging open rates and engagement. See how they accomplished it and learn tips for applying the same strategies to your email campaigns.
Modern Day Marketing: The More Things Change, The More They Stay The Same
Director of Prospect Engagement & New Student Retention
Modern day marketing focuses on fundamental marketing principles while leveraging new technology, keeping in mind updated customer expectations where consumers are always comparison shopping and have the world at their fingertips. Customer experience, leveraging data insights, and having the right tools will be highlighted in this presentation from a leader at Laureate Education.
We’ll be announcing the members of the Panel very soon.