CRm & Loyalty Marketing Fall Symposium

Innovation in CRM & Loyalty Marketing Focus At Fall Symposium

Response Labs is hosting the second of our twice-annual CRM & Loyalty Marketing Symposiums on Thursday October 10, 2019 at 11:30 AM ET. Innovation in CRM & Loyalty marketing is the topic and two outstanding speakers are lined up to share stories, case studies and discussions from their own CRM programs and initiatives. The event is part of Baltimore Innovation Week and will be held at the Emerging Technology Center in the Highlandtown section of Baltimore.

With this Symposium attendees will not just hear about a single tool, application or system, but instead learn about the holistic strategies and approaches to CRM & Loyalty Marketing taken by our speakers and panel to generate company-wide adoption, success for the business, and most importantly, stronger, more meaningful relationships with their customers.

Featured Speakers

Michael Kinstlinger - CRM & Loyalty Marketing Symposium Speaker

Reversing Poor Inbox Placement with Smart Data

Michael Kinstlinger
Senior Email Campaign Manager
Havas Helia

In 2017, Liberty Mutual Insurance was facing a dip in acquisition email open rates. With the help of Havas Helia, , they got smarter with their data and implemented a scalable, tiered approach to ranking subscribers, even those who they had never sent to before. That approach led to massive inbox placement improvements, and surging open rates and engagement. See how they accomplished it and learn tips for applying the same strategies to your email campaigns.

Jared Rigler - CRM and Loyalty Marketing Symposium

Modern Day Marketing: The More Things Change, The More They Stay The Same

Jared Rigler
Director of Prospect Engagement & New Student Retention
Laureate Education

Modern day marketing focuses on fundamental marketing principles while leveraging new technology, keeping in mind updated customer expectations where consumers are always comparison shopping and have the world at their fingertips. Customer experience, leveraging data insights, and having the right tools will be highlighted in this presentation from a leader at Laureate Education.

Panel

We’ll be announcing the members of the Panel very soon.

Andy Locke
alocke@responselabs.com

Digital marketer, focused on CRM and Loyalty marketing, helping brands and businesses create more meaningful relationships with their customers. VP, Managing Director at Response Labs.

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