BrandsMart

Driving YoY Efficiency by Shifting from Traditional to Performance Media

How we helped BrandsMart replace declining traditional
returns with an intent-driven digital growth engine

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data-Driven Results

74%

Reduction in CPA
Year-Over-Year

412%

Increase in
Online Conversions

6%

Revenue Growth
Year-Over-Year

Shifting the Media Mix to Capture Higher-Intent Demand

BrandsMart is a leading consumer electronics and appliance retailer with physical locations across Florida and Georgia, plus a nationwide ecommerce presence.

Operating in a high-cost, highly competitive media landscape, BrandsMart faced rising traditional media costs and diminishing returns from channels that were increasingly difficult to measure and optimize. At the same time, direct web traffic declined year-over-year, putting pressure on revenue growth.

The opportunity wasn’t to spend more – it was to capture demand more efficiently across both paid and organic channels.

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Goals & Objectives

  • Reallocate investment from traditional to high-intent digital channels
  • Increase conversion volume without inflating cost
  • Strengthen demand capture as direct traffic declined
  • Improve organic visibility to support long-term efficiency

Campaign Plan

We rebalanced the media mix around measurable, intent-driven channels and optimized aggressively for efficiency.

Performance Channel Reallocation

  • Shifted investment to Paid Search, Shopping, and Paid Social
  • Prioritized channels with strong intent signals and faster optimization cycles
  • Balanced brand and non-brand keyword strategy to unlock incremental demand

Search, Shopping & Social Optimization

  • Positioned Paid Search as the primary engine for sessions and revenue
  • Scaled Shopping campaigns to capture product-level demand
  • Repositioned Paid Social as a revenue driver, achieving 10x ROAS YoY
  • Continuously optimized bids and keyword alignment to lower CPC

SEO & Organic Demand Reinforcement

  • Strengthened technical SEO signals to support crawlability and ranking performance
  • Aligned paid and organic keyword strategy to maximize total search presence
  • Captured incremental demand organically, reducing pressure on paid channels

Demand Quality Over Volume

  • Focused on higher-quality sessions, not traffic growth
  • Improved keyword and audience alignment to lift CTR and conversion rates
  • Let ongoing optimization compound efficiency gains
BrandsMart Ad Example - TVs
BrandsMart Ad Example - Grills
BrandsMart Ad Example - Electronics

Results

Year-over-year performance (Sept 2024–June 2025 vs. prior year) reflects the impact of aligning paid and
organic strategy around intent-driven demand:

  • +30% impressions from scalable digital reach
  • +38% clicks driven by improved relevance and targeting
  • 6% CTR through stronger keyword and audience alignment
  • 2.5% reduction in CPC through continuous optimization
  • 412% increase in online conversions
  • 74% reduction in CPA year-over-year

Key Takeaway

Better allocation changed the outcomes. BrandsMart grew revenue and dramatically improved efficiency by shifting away from traditional media, doubling down on impactful digital channels, and strengthening SEO.

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