Strategic and Technical: A Full Spectrum of CRM & Loyalty Services
We don’t just consult; we build, manage, and optimize your entire CRM and loyalty ecosystem across the leading platforms, driven by data science and AI.
Our Core Capabilities: From Strategy to Execution
At Response Labs, our services are designed to cover the entire CRM lifecycle. We have the technical expertise to handle complex implementations and the strategic vision to ensure they deliver on your business goals
Platform Specialization & Technical Implementation
We are platform experts, equipped to handle everything from initial setup and migration to deep-level optimization and custom integration.
While we specialize in leading platforms, our technical expertise is platform-agnostic. Our Team has deep experience across a wide range of marketing and loyalty automation platforms, enabling us to recommend and implement the best solution for your unique business.
Salesforce Marketing Cloud
As a leading provider of enterprise CRM solutions, we specialize in SFMC. Our services include:
- Full-Scale Implementation: Building and configuring your SFMC instance from scratch.
- Journey Builder & Automation Studio: Designing, deploying, and optimizing automated, data-driven customer journeys.
- Custom API & Integration: Connecting SFMC to your e-commerce platform, CDP, and other data sources for a seamless flow of information.
Klaviyo
For high-growth eCommerce brands, we leverage Klaviyo’s powerful data and segmentation capabilities to drive revenue. Our services include:
- Flow & Campaign Strategy: Building and optimizing automated email and SMS flows for every stage of the customer lifecycle.
- Advanced Segmentation: Creating dynamic, behavioral-based segments for hyper-personalized messaging.
Braze
We utilize Braze’s mobile-first and cross-channel capabilities to create unified customer experiences across app, push, and in-app messaging. Our services include:
- SDK Implementation & Data Integration: Ensuring proper setup and data flow for robust personalization.
- Canvas & Content Cards: Building sophisticated, multi-channel customer journeys that adapt in real time.
TapMango
We partner with TapMango to help businesses build powerful, multi-location loyalty and rewards programs. Our services include:
- Platform Setup & Configuration: Implementing and configuring the TapMango platform to align with your brand and business goals.
- Loyalty Program Design: Structuring tiered rewards, points systems, and personalized offers to maximize customer engagement.
- POS & Data Integration: Seamlessly integrating TapMango with your Point-of-Sale system and other data sources for a unified customer view.
AI & Data Science Services
This is where we go beyond standard CRM. We use artificial intelligence and data science to transform your CRM from a tool into a growth engine.
Predictive Audience Segmentation
We use machine learning to identify high-value customer segments before they even make a purchase, or customers at risk of churn, enabling proactive, automated interventions.
Next-Best-Action Modeling
Our AI models analyze real-time customer behavior to recommend the optimal action for each individual, whether that’s a personalized offer, a content recommendation, or a service outreach.
Churn & LTV Modeling
We build predictive models that forecast customer churn probability and lifetime value, allowing you to prioritize marketing spend and focus on your most valuable customers.
Foundational & Supporting Services
Our expertise extends beyond specific platforms and AI models.
We provide a full suite of services to ensure your CRM and loyalty programs are successful from the ground up.
Customer Data Platform (CDP) Consulting
Helping you select and implement a CDP to create a true single customer view by unifying data from all sources.
Personalized Content Strategy
Developing a dynamic content framework that leverages data to deliver 1:1 messaging at scale, increasing relevance and engagement.
Dashboarding & Reporting
Building custom business intelligence dashboards (e.g., in Tableau or Power BI) that provide real-time, actionable insights into your program’s performance.
Ready to Build a Smarter CRM & Loyalty Program?
Whether you’re looking to migrate platforms, optimize existing programs, or build an entirely new loyalty system, we have the technical expertise and strategic vision to get it done.