Playa Bowls
Celebrating the Bowl That Started It All
How we turned a national holiday into a national movement —one bowl, one fan, one flavor-packed spoonful at a time.
data-Driven Results
+39%
Lift in
All Shop Sales
+8%
Same Store
Sales Growth
+65%
YoY Increase
in Rewards Redeemed
+26%
YoY Increase in New
Reward Members Acquired
An Award Winning Campaign
Leveraging Brand Education
and Product Content to Drive Loyalty
National Açaí Day marked a prime opportunity to celebrate Playa Bowls’ signature superfruit and reward their most loyal members.
We tapped into the cultural moment to drive excitement, sales, and Playa Rewards® growth with a one-day-only offer: $5 off any Açaí bowl for Loyalty Members.
Goals & Objectives
- Drive traffic and sales across all
shop locations - Deepen loyalty member engagement
through meaningful rewards - Acquire new Playa Rewards® members
- Increase in-store and digital conversion through omnichannel creative
Primary KPIs
- 15,000 Reward Redemptions
- 4% CTR
- $0.20 CPC
- Uplift in all-store sales and transactions
Campaign Plan
Utilize lifecycle and paid messaging to build awareness in the two weeks before and drive engagement with the Playa Bowls brand for National Açaí Day.
Channel
- CRM: Email, SMS, Push
- Print: In-Store Signage
- Media: Meta, TikTok
We created a 4-touch journey designed to build hype, personalize the experience, and drive reward redemption:
Find Your Perfect Açaí Bowl Quiz
- An interactive flowchart that matched users with one of five signature bowls
- Personalized content led users directly to their match via CTA
How to Redeem Guide
- A clear, mobile-friendly breakdown of how to apply the $5 reward
- Reinforced ease of use and created confidence in redemption flow
Join the Celebration Social CTA
- Encouraged users to share their bowls by following and tagging Playa Bowls
- Included a UGC showcase and hashtag prompts for engagement
Paid Media Strategy
We launched a targeted media campaign focused on two key audiences:
Loyalty Member
- Encouraged redemption with personalized, reward-driven messaging
Non-Members
+Website Retargeting
Find Your Perfect Açaí Bowl Quiz
- Pushed signups with value-forward creative — Join Now & Get $5 Off
Creative Takeaway
By pairing a culturally relevant holiday with bold creative, personalized content, and a high-value offer, Playa Bowls turned a simple reward into a full-blown summer celebration. This campaign shows how loyalty programs can do more than retain—they can inspire, convert, and delight.
Ready to Make Every Message Matter?
Partner with Response Labs and discover how our team of experts can help you improve your CRM and Loyalty programs.