Blaze Pizza
15% Sales Lift Powered By Segmented Offer Strategy
How we helped Blaze Pizza surpass the goal of incremental sales increase during the typically slow month of August.
data-Driven Results
+14%
Increase in Net Sales in August 2023 compared to July 2023
+15%
Increase in Net Sales in August 2023 compared to August 2022
+21%
Increase in loyalty
check-ins
An Award-Winning Campaign
Generating Incremental Sales Via Segmented Offers and Messaging to Loyalty Members
Our charge was to come up with a strategy that could generate 8-10% of incremental sales from existing loyalty members within one month.
Additionally, we were supporting the digital team at Blaze by using this campaign as the case study proving the worth of investing in marketing automation technology.
Lastly, we were tasked with accomplishing all of this through email, SMS, and push. There would be no in-restaurant advertising, no digital banners or video, no social media advertising, no website messages, no out-of-home, and no TV or radio.
Goals & Objectives
- Generate 8-10% of increment sales from existing loyalty members
- Deepen loyalty member engagement
through meaningful rewards - Acquire new Loyalty members
- Increase in-store and digital conversion through CRM creative
We had ambitious sales goals and needed to enlist an agile and smart agency who could think outside the box to help us achieve our business outcomes. Response Labs exceeded our expectations and felt like an extension of our team.
Hedy Payghambari
Former Head of Digital Growth
Blaze Pizza
Campaign Plan
With just 30 days to campaign launch, we immersed ourselves in the process, introducing customer segmentation and standardized offer testing while quickly learning their loyalty platform and showing them new ways to leverage it.
Channel
• CRM: Email, SMS, Push
We developed a 5-week, multi-offer campaign targeting various customer segments. Despite technical limitations, we managed the highly manual execution with on-the-fly adjustments, collaborating closely with the client to meet their goals.
Key Takeaway
Our client needed fast, effective action, and our team delivered by diving head-first into the challenge.
Ready to Make Every Message Matter?
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