SalesForce Marketing Cloud (SFMC) Solutions Architect

Make Every Message Matter. That is the driving purpose of Response Labs. It is what we strive to achieve everyday for our Clients to help them forge more meaningful relationships with their customers through digital CRM & Loyalty marketing.

  • Do you share our vision and believe that all digital marketing between brand and customer should promote a healthy, mutually beneficial relationship?
  • Are you curious about new and innovative ways of doing so?
  • Are you motivated by your passion and intelligence of digital marketing?
  • Do you value the responsibility of service to the Client above all else?

If you answered yes to all of the above, then let’s talk.

Position Overview

Response Labs is looking for an experienced Salesforce Marketing Cloud (SFMC) Solutions Architect. This position requires a deep understanding of email marketing and data management on the Marketing Cloud platform.

This position will lead an email marketing team in the areas of solution design, integration, strategy and execution of customer instances of SFMC. Projects will include new deployments, migrations, and ongoing development and maintenance.

There is room for fast advancement for the right person who has the hunger and the passion to be part of this fast-growing team.

Responsibilities

This list of day-to-day responsibilities can change, but here are a few things that you can expect to do from day one:

  • Listen and understand client requests, and devise an appropriate technical solution
  • Work with creative, strategy, account management and sales, on various aspects of client projects
  • Manage the email development process, working with internal staff and customers to ensure expectations are being met for timely, effective, error-free campaigns
  • Manage development and deployment solutions for Email, Landing pages, SMS, Push notifications and other on-platform channels within SFMC
  • Train both client representatives and internal staff on understanding and using SFMC
  • Maintain SFMC certifications and advise team of changes in releases, new product offerings and integrations
  • Provide clear guidance on best practices related to subscriber management, email volume, campaign strategies, and automation techniques.

Required Skills & Experience

  • Minimum 5 years experience working in SFMC/ExactTarget
  • Salesforce Marketing Cloud Consultant certification preferred
  • Excellent problem solving skills
  • Deep understanding of SFMC tools, including Queries, Data Extensions, JourneyBuilder, Triggered Sends and Automation Studio
  • Deep understanding of the SFMC data model and subscriber management techniques
  • Expert-level capabilities with AMPScript
  • Expert-level understanding of email-specific html/css, cross-client compatibility, responsive email and render troubleshooting
  • Experience with SFMC API integrations (SOAP, REST)
  • Experience using Litmus, Email on Acid and similar email development tools
  • Experience monitoring and managing deliverability and inbox placement services
  • Experience with the Marketing Cloud Connector, and integrating SFMC across other Salesforce products

Our Team 

Response Labs was founded in January 2014 by three digital marketing veterans. The three founders have a long history of working together–first at a Baltimore technology startup, then following the acquisition of that startup, at a large, international advertising agency, and then finally as founding partners of Response Labs.

At the onset Response Labs was established with the following goals:

  • Produce high-quality digital marketing with a focus on Customer Relationship Management (CRM)
  • Leverage the latest technology innovations to drive problem solving
  • Create a modern, employee-centric work environment

We’re a small team with a fast-paced, upward trajectory and we’re looking for passionate, curious digital marketers who want to be a part of a growing agency in CRM & Loyalty marketing.

Compensation

Competitive salary commensurate with experience

Benefits

  • Quality health and dental insurance with employer contribution
  • Paid vacation and sick time
  • Paid federal holidays
  • 401k plan with matching
  • Professional training and certification opportunities
  • Flex time from day-one & work from home opportunities after 6-months
  • Space designated for new mother lactation needs
  • Free coffee and food pantry
  • Regular company events and volunteer outings