Author

Andy Locke

Partner, Director of Strategy & Data

Andy leads the Strategy and Data division at Response Labs, turning complex customer data into CRM and loyalty programs that drive measurable results. With over 20 years of experience, he specializes in audience segmentation, lifecycle marketing, performance attribution, and the applied use of AI. He is certified in Salesforce Marketing Cloud and GA4, and previously worked at Havas Discovery and Tierney Communications.

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