Campaign Intelligence Without the Wait
Know how well your campaigns drove sales
without putting in a request and waiting on someone to get back to you.
Quick 2.5-minute overview and product tour
In-depth 30-minute discussion
WHY MAGPIE
The system most marketers work inside is broken
Your data lives in different places, and getting it to move means delays, dependencies, and blockers at every step between your customer data and the results you’re trying to measure. magpie brings the ideal state to marketers for the first time: a unified, multi-channel campaign intelligence workflow in one platform that removes the blockers and the dependence on others, so you don’t have to wait.
Built-In Testing Engine
Test and control methodology built into the platform. Prove incrementality without a data science team.
AI Insight Analysis
Surface what’s working, what’s not, and why. Get prioritized recommendations, or ask the magpie assistant anything about your data.
Results-Driven Segmentation
Segments built from actual purchase behavior, not demographics. AI-generated or custom, sized and valued instantly, and campaign results refine the segments that inform the next campaign.
Works With Your Stack
magpie sits above your ESP, CDP, and ad platforms as the intelligence layer. Change nothing. Built-in data mapping means no renaming fields before you integrate.
How it Works
01
Build
Build a segment from your real customer data, or pick one generated by AI.
02
Activate
Build audiences from real purchase behavior. Target the right customers across any channel—SMS, email, paid media, direct mail—with built-in test and control group creation.
03
Measure
The moment the campaign completes, see how well it drove sales. Surface AI insights or dig deeper with the assistant.
Campaign intelligence without the wait.
Get started at responselabs.com/magpie, or contact us to talk about your campaigns.
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