Launching at Loyalty Connect Global USA: April 29, 2026 • Atlanta, GA
The Activation Gateway
Measure campaign ROI with real sales data across all channels and platforms.
Get early access & launch updates
WHY AN ACTIVATION GATEWAY
The ag in magpie stands for Activation Gateway
Multi-location brands spend millions on marketing but can’t answer the simplest question: Did it drive sales? Without a direct line from campaign
to transaction, every dollar spent is a guess. magpie connects the two across all channels and platforms so you finally know what’s working.
Built-In Testing Engine
Test and control methodology built into the platform. Prove incrementality without a data science team.
AI Insight Analysis
Automatically surface what’s working, what’s not, and why — trends, alerts, and recommendations without manual analysis.
Results-Driven Segmentation
Segments built from actual purchase behavior, not demographics. Campaign results refine the segments that inform the next campaign.
Multi-Location Scale
One measurement layer across hundreds of locations. Same platform whether you’re 5 units or 500.
How it Works
01
Connect
Integrate your POS and marketing platform data. Magpie maps your customer, transaction, and campaign data into a single unified schema.
02
Activate
Build audiences from real purchase behavior. Target the right customers across any channel—SMS, email, paid media, direct mail—with built-in test and control group creation.
03
Measure
See exactly which campaigns drove sales. Closed-loop attribution tied to real transactions, not proxy metrics. Results feed back into smarter segmentation.
Open Your Activation Gateway With magpie
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