Author
Lauren Yoffe
Account Director
Lauren manages large-scale CRM programs and complex platform migrations at Response Labs, leading enterprise transitions into Salesforce Marketing Cloud for multi-location brands. She specializes in defining business rules and requirements for complex journeys and automations, pairing deep CRM and digital media expertise with a technical background. She is a past president of AMA Baltimore.
Writes about
- Email & SMS
- CRM & Loyalty
Certifications
- Google Ads Certification
- 26 Salesforce Trailhead Badges
- Google Analytics: Beginner + Advanced
- Hubspot Certified
