Author

Dan Dawes
Co-Founder & CEO
Dan is Co-Founder and CEO of Response Labs, setting the vision for the agency's performance marketing, CRM, and loyalty work. With over 30 years of experience, he specializes in data-driven programs that build lasting brand loyalty and long-term customer value. He previously founded Congruent Media, acquired by Havas Worldwide, where he went on to serve as SVP of Digital Operations.
Writes about
- CRM & Loyalty
- Data & Analytics
Certifications
- Salesforce Administrator
- Salesforce Sales Cloud Consultant
- The Trade Desk Edge Academy Certified: Marketing Foundations
- The Trade Desk Edge Academy Certified: Executive Program
- The Trade Desk Edge Academy Certified: Data-Driven Planning
- Google Analytics: Advanced
- DigitalMarketer: Certified Ecommerce Marketing Specialist
- Hootsuite Platform Certification

Data & Analytics
RFM & Lookalike Audiences: What If You Could Clone Your Best Customers?
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Data & Analytics
RFM Analysis for More Effective Messaging During COVID-19
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CRM & Loyalty
Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
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CRM & Loyalty
Restaurant Marketing During COVID-19: The 4 Keys to Success
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CRM & Loyalty
What’s Important to Consumers for Food Takeout/Delivery During COVID-19
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CRM & Loyalty
CRM = Commitment Required MAX
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CRM & Loyalty
Focus On This For Successful CRM Implementation
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CRM & Loyalty
Creating Brand Loyalty to Increase QSR & Fast Casual Sales Among Millennials
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CRM & Loyalty
Don't Let Technology Hinder Your Loyalty Marketing Program
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CRM & Loyalty
Social Media CRM: Getting Started
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