Outback Steakhouse

logo of Outback Steakhouse

Assess Impact of Specific Marketing Tactics for Outback Email Program

Problem

Open and click engagement was declining month over month through 2019, but the business was not effectively measuring all the tactics they executed to know what was truly impacting results.

Solution

Develop a structured program of ongoing email optimization to test things like preferred beverages vs generic beverage and measure efficacy.

Results

75%
more wine/beer customers dined at Outback after receiving email promos with an alcoholic beverage vs a non-alcoholic soft drink beverage.

Category
Email