Metal Roofing Alliance

Evaluate Drop in Lead Generation after New Website Launch

Problem

Following the launch of a new website homeowner lead conversions were down compared to the old site.

Solution

Immediately identified, tested a fresh version of the form with optimized form fields, copy and media assets.

Results

85%
increase in homeowner leads following the optimization of newly launched website for Metal Roofing Alliance.

Category
Lead Generation, Lead Nurturing, Web