Hannaford Supermarkets

Hannaford Supermarkets
My Hannaford Rewards

Creating a Loyalty Program for an Everyday-low-price Grocer


An everyday-low-price New England grocer was ready to make the leap to loyalty and needed to live up it’s “no cards, no gimmicks” promise to their customers.


Launched an industry-first 100% digital-only grocery loyalty program on the SalesForce Marketing Cloud platform. Response Labs was utilized to stand up, configure, and manage customer data to fuel multi-channel marketing and program support through and post launch.


1 Million
enrollments in My Hannaford Rewards in under 9 months after launching the loyalty program in SalesForce Marketing Cloud.

eCommerce, Email, Integration, Loyalty, Mobile, SMS