About Response Labs
Agency experience.
Operational intelligence.
We're stewards of our clients' CRM and loyalty programs, bringing agency experience and operational intelligence together so their investment in data and technology drives the greatest return. Most agencies have the craft. A handful of consultancies have the operations. We're built to do both.
Our Story
Response Labs was founded in January 2014 by three digital marketing veterans, Dan Dawes, Brian E. Langston, and Jeffrey Rudolf, who had worked together at a Baltimore technology startup, then at a large international advertising agency, before striking out on their own.
From day one, the agency was built around three goals: produce high-quality digital marketing with a focus on CRM, leverage the latest technology to drive problem-solving, and create a modern, employee-centric place to work. Today we're based in Baltimore, Maryland.
Over a decade in, the focus has sharpened. Today, Response Labs is the ad agency for CRM and loyalty marketing, built on the operational intelligence to make every message matter, and to hold every message to a single standard: that it earns its place in front of the customer.
Recognized for Driving Results
Values & Principles
If the values are a compass, the principles are the set of directions. Each value names the cultural trait; each principle is the behavior that makes it visible in the daily work.
Service
Always Be of Service
When our positioning conflicts with the client's outcome, the client wins. When a partner is stuck, we help without keeping score. When someone on the team is overloaded, we redistribute.
Collaboration
We're All Here for the Same Purpose
The program's win belongs to the program, not to any one player in the ecosystem. Credit is a poor measure of contribution; outcomes are the only one that counts.
Curiosity
Never Stop Learning
The platforms change. The channels change. The customers change. Operational intelligence is not a state we reach. It is a practice we keep.
Holistic Thinking
Understand the Business, Solve for the Customer
Before we recommend a campaign, we ask how it connects to what the business is chasing this quarter. Before we ship a message, we read it back from the customer's seat.
Rigor
Data Drives, AI Supports, Human Intelligence Decides
We start with what the data shows. We use AI to accelerate synthesis and pattern-finding. Then a human who has seen these decisions before makes the call.
Gratitude
We Get To Do This
Loyalty work is incremental. But it moves real customers and supports the businesses that depend on them. It is not a chore. It is a privilege.
Leadership Team
The visionaries driving our mission
Dan Dawes
Co-Founder & CEO
Sets the agency vision across performance marketing, CRM, and loyalty, steering data-driven programs that build lasting brand loyalty and long-term customer value.
Brian Langston
Co-Founder & CTO
Leads the Production team in architecting CRM ecosystems and scalable omnichannel systems, with a background in data engineering, software development, and marketing automation.
Andy Locke
Partner, Director of Strategy & Data
Leads all strategic initiatives, turning complex customer data into CRM and loyalty program insights across segmentation, lifecycle marketing, attribution, and applied AI.
Kate Fulks
Partner, Director of Client Service
Executive sponsor across agency engagements, building high-performing client teams for brands from Fortune 100 companies to startups.
Meet The Team
The talented people behind every successful campaign
Lauren Yoffe
Account Director
Manages large-scale CRM programs and enterprise platform migrations into Salesforce Marketing Cloud, defining business rules for complex journeys and automations.
Sara Shumaker
Account Director
Leads complex marketing programs from strategy through execution, with a PMP certification and experience across food and beverage, professional services, and luxury construction.
Rebekah Carroll
Account Supervisor
Focuses on CRM, lifecycle, and cross-channel campaign execution, bringing an analytical lens to email, SMS, and programmatic media programs.
Hannah Gallagher
Account Manager
Manages strategic campaigns that blend data, storytelling, and audience insights, bringing structure and creativity to account management and strategic planning.
Carie Jones
Media Director
Leads integrated media strategy, specializing in omnichannel planning and performance optimization across verticals including ecommerce, automotive, healthcare, and retail.
Nolan Watts
Associate Media Director
Leads paid media strategy with a focus on programmatic advertising, media analytics, and cross-platform campaign performance.
David Jackman
Senior Solutions Architect
Architects scalable marketing technology for Fortune 500 companies, universities, and nonprofits with complex needs and integrations, plus he has prior experience at Salesforce.
Jeffrey Rudolf
Senior Solutions Architect
Works in technical architecture and systems scaling for global brands, and previously served as a Solutions Architect at Salesforce.
Tim Hart
Email Development Manager
Builds the dynamic, personalized email architectures behind client CRM & loyalty programs, with Salesforce, Braze and Litmus certifications.
Katie Scott
Art Director
Leads creative strategy across CRM, digital, and omnichannel campaigns, specializing in design systems, creative direction, and loyalty marketing design.
Amy Gosen
Office Manager
Leads people operations and workplace culture, specializing in talent management, recruitment, onboarding, and employee experience. SHRM-CP certified.
Careers
Join the team
We believe in smart ideas backed by real metrics, and in teams that grow stronger together. If you're passionate about CRM, loyalty, data, or marketing automation, you'll fit right in here.
Benefits
How we take care of our team
Great work comes from people who feel supported. Our benefits cover your health, your future, and real time to step away, plus the room and recognition to grow your career here.
Healthcare
Your health matters. Get solid coverage with medical, dental, and vision through CareFirst, plus optional HSA and AFLAC.
401(k) with Company Matching
Plan for your future with confidence. We'll match your contributions up to 5% because your long game is our game too.
Personal + Vacation Days
Recharge your way with paid time off that rolls over, so you can actually use your personal or vacation days (no guilt attached).
12 Paid Holidays
Enjoy 12 fully paid holidays to rest, celebrate, and reset throughout the year.
Flex Time From Day One
Work, life, balanced. Our flex schedule is designed to fit real life, so you can shift your day to make time for that appointment or school event.
Career Growth Opportunities
We're big believers in leveling up. Your curiosity, creativity, and ambition have room to grow here.
Performance-Based Perks
Hard work pays off, literally, with annual bonuses and quarterly drawings that celebrate standout contributions.
Team Culture & Connection
From happy hours to team outings, we keep the vibe strong with fun, connection, and plenty of reasons to look forward to Mondays.
Growth isn't just for our clients. It's for our team too.
Whether it's career goals or creative breakthroughs, Response Labs helps make it happen. Don't see your career listed? We'd still like to hear from you.
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