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Response Labs, The Digital CRM & Loyalty Marketing Agency

Complimentary Post-BFCM Readiness Assessment

Black Friday brings them in. Make sure they come back.

Your team has spent months on the offers, the creative, and the send schedule.

We'll review your plan before the rush: the offers and messages going out, and what happens to new customers after the first order, so you know what to fix first and what to leave alone.

Request my assessment →
A shopper with bags smiling at her phone

Request your complimentary post-BFCM readiness assessment

Start by November 6 to get findings before Thanksgiving. We take on a limited number each season.

Prefer email? hello@responselabs.com

Six areas, one scorecard

We review everything that touches a customer before and after the sale.

  • Offers, messaging, and creative

    Whether each offer and message fits the people receiving it, before it sends.

  • Data capture

    Pop-ups, preference collection, and what the first order records.

  • Welcome and lifecycle journeys

    Welcome flows, gift buyer paths, and the triggers that lead to a second purchase.

  • Segmentation

    New buyers apart from existing customers, and deal seekers apart from future regulars.

  • Deliverability

    Suppression rules and send volume, so the spike doesn't hurt your sender reputation.

  • Measurement and holdouts

    Tracking and holdout groups, so you can show what BFCM drove.

You can't fix the rush after it happens

The first order tells you the most about a new customer. If the program isn't set up to capture it, that window closes. Many teams also freeze changes in November, so the real deadline comes even sooner.

How our assessments work

Under 30 minutes of your time. Findings before Thanksgiving.

  1. Scope

    A 15-minute call to cover goals, platforms, and priorities.

  2. Review

    You grant read-only access. We never touch live settings.

  3. Findings

    You get a scorecard, a Do Not Touch list, and specs for what to fix first.

  4. Act

    Your team works from the specs, or hands them back to us.

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Client results

Blaze Pizza

Generating Incremental Sales Through CRM Alone

Delivering measurable business results from owned channels alone, proving that disciplined segmentation and offer testing can drive incremental sales without added media spend.

  • +14%

    Net Sales vs. July 2023

  • +15%

    Net Sales vs. August 2022

  • +21%

    Increase in Loyalty Check-Ins

Playa Bowls

Leveraging Brand Education and Product Content to Drive Loyalty

The team deployed a limited-time offer, $5 off any Açaí bowl for Loyalty Members, to turn a cultural moment into sales and new Playa Rewards® members.

  • +39%

    Lift in All Shop Sales

  • +8%

    Same Store Sales Growth

  • +65%

    YoY Increase in Rewards Redeemed

Outback

Increasing Active Membership 40% YoY

Improving the performance of Outback Steakhouse's email and SMS programs through data analysis and deeper customer segmentation.

  • +40%

    YoY Active Membership Increase

  • +18%

    Increase in Total Visits

  • +23%

    Net Sales From Active Members

Meet the team

Strategy, data, production, and creative working as one team. The senior people who scope your assessment are the ones who run it.

  • Andy Locke

    Andy Locke

    Partner, Director of Strategy & Data

    Leads it, and reviews your segmentation and measurement.

  • Hannah Gallagher

    Hannah Gallagher

    Account Manager

    Your day-to-day contact, from kickoff through findings.

  • Brian Langston

    Brian Langston

    Co-Founder & CTO

    Traces where data from the rush lands across your platforms.

  • Tim Hart

    Tim Hart

    Email Development Manager

    Reviews flows, triggers, and deliverability, and writes the logic specs.

  • Sara Shumaker

    Sara Shumaker

    Account Director

    Keeps the timeline on track for findings before Thanksgiving.

  • Katie Scott

    Katie Scott

    Art Director

    Reviews offers, messaging, and creative, and writes the copy specs.

Certified and proven expertise inside the stack you already own

  • Braze
  • Punchh
  • Marigold
  • Salesforce Marketing Cloud
  • TapMango
  • Attentive
  • Klaviyo

Frequently Asked Questions

What is a Post-BFCM Readiness Assessment?
A review of the martech, campaigns, journeys, and data that handle your customers after the rush. You get a scorecard, a Do Not Touch list, and copy and logic specs for what to fix first.
Is it really free?
Yes. BFCM readiness is a real, time-bound problem, and the assessment is the fastest way to see how we work. If you want help acting on the findings, we're glad to talk about it. There's no obligation.
How much of my team's time does it take?
Under 30 minutes: a 15-minute kickoff call and a few minutes to set up read-only access. We handle the analysis.
How do you access our systems?
With read-only or analyst-level permissions only. We never change live settings, automated flows, or active campaigns.
What if we can't make changes before Black Friday?
You'll still get a Do Not Touch list, so you know what to leave alone during your change freeze. The specs are written so your team or developer can act on the most important fixes right away, or after the rush.
Why do we need to start by November 6?
So you get findings with enough time to act on them before Thanksgiving. We take on a limited number of assessments before then.
What do you get out of it?
Our hope is that we uncover high-leverage areas where we can drive value for your brand, and in return, you'll want to keep working with us. There's no obligation.

Make every message after the rush matter

Tell us about your program. We'll check what happens to your BFCM customers after the first order, and give you a clear list of what to fix before Thanksgiving.

Request my assessment →