Celebrating the Bowl That Started It All

How we turned a national holiday into a national movement —one bowl, one fan, one flavor-packed spoonful at a time.

data-Driven Results

+39%

Lift in All Shop Sales

+8%

Same Store Sales Growth

+65%

YoY Increase
in Rewards Redeemed

+26%

YoY Increase in New
Reward Members Acquired

Leveraging Brand Education and Product Content to Drive Loyalty

National Açaí Day marked a prime opportunity to celebrate Playa Bowls’ signature superfruit and reward their most loyal members. We tapped into the cultural moment to drive excitement, sales, and Playa Rewards® growth with a one-day-only offer: $5 off any Açaí bowl for Loyalty Members.

Goals & Objectives

Use this tentpole day to:

Drive traffic and sales across all shop locations
Deepen loyalty member engagement through meaningful rewards
Acquire new Playa Rewards® members
Increase in-store and digital conversion through omnichannel creative

Primary KPIs

15,000 Reward Redemptions
4% CTR
$0.20 CPC
Uplift in all-store sales and transactions

Campaign Plan

Utilize lifecycle and paid messaging to build awareness in the two weeks before and drive engagement with the Playa Bowls brand for National Açaí Day.

Channel

CRM: Email, SMS, Push
Print: In-Store Signage
Media: Meta, TikTok

We created a 4-touch journey designed to build hype, personalize the experience, and drive reward redemption:

Find Your Perfect Açaí Bowl Quiz

An interactive flowchart that matched users with one of five signature bowls
Personalized content led users directly to their match via CTA

How to Redeem Guide

A clear, mobile-friendly breakdown of how to apply the $5 reward
Reinforced ease of use and created confidence in redemption flow

Join the Celebration Social CTA

Encouraged users to share their bowls by following and tagging Playa Bowls
Included a UGC showcase and hashtag prompts for engagement

Paid Media Strategy

We launched a targeted media campaign focused on two key audiences:

Loyalty Members:
- Encouraged redemption with personalized, reward-driven messaging

Non-Members/+Website Retargeting:
- Find Your Perfect Açaí Bowl Quiz
  - Pushed signups with value-forward creative — Join Now & Get $5 Off

Creative Takeaway

By pairing a culturally relevant holiday with bold creative, personalized content, and a high-value offer, Playa Bowls turned a simple reward into a full-blown summer celebration. This campaign shows how loyalty programs can do more than retain—they can inspire, convert, and delight.