Response Labs expands the breadth of experience in digital CRM and loyalty marketing with the hiring of Persa Konomi as Account Director. Persa brings a wealth of knowledge with her from her most recent stint in the United Kingdom where she led CRM & loyalty initiatives for Clients across Europe and Latin America.
“The hiring of Persa is a sign of the success happening Response Labs,” said Dan Dawes, Co-Founder and CEO of Response Labs. “The most successful companies must have a steel foundation of the best people. Adding Persa to our already talented team positions us to do exponentially more amazing work for our Clients beginning right now.”
In her previous roles, Persa was responsible for creating multi-channel customer strategies for retail and consumer packaged goods (CPG) brands. The strategies consisted of personalization, contact plans, and digital lifecycle campaigns. Her approach to Client solutions is always data-led and customer-centric—no matter the continent or language.
“I have a passion for understanding customer behavior,” said Persa. “I love looking at the bigger picture to develop customer journeys and automations. This is what I am most looking forward to doing at Response Labs.”
Outside of work, you’ll most likely find Persa in an airplane jet-setting to Europe. She loves nature, hiking, and trying local breweries and wineries.