Please welcome our newest Account Director, Amanda Coffin, to the Response Labs team. In her role, she will lead the strategic direction of Client CRM and loyalty marketing programs, provide insight and analysis on existing campaigns, and lead strategic planning for Clients.
With 8+ years of agency experience and 15+ years of marketing experience, she brings a passion for email and innovation and is excited to continue her growth and leadership at Response Labs. In her last role as a Client Account Director at Epsilon, Amanda provided Email and CRM strategy to clients across verticals and led a dedicated team of account managers and executives. Prior to Epsilon, she started her marketing career in the MNVO start-up world, and as an Email Marketing Manager and Project Manager for TrueCar.
Amanda’s passion for solving your business challenges is only rivaled by her love of running up hills. For her, it is all about the people and collaborating on finding ways to make your marketing program as personalized and customer centric as possible while building a positive relationship and creating efficiencies.
In her spare time, Amanda can be found running on mountain trails in AZ and CO with her dog Pumpkin, baking up a storm in her kitchen with her son Artie, or creating something in her workshop. Give Amanda a shout on LinkedIn!