Response Labs is a team of marketers specializing in Digital CRM and from day one we have been committed to creating business solutions for our Clients, not just solving their marketing problems.

Much like a good doctor treats the patient and not the symptoms, we work as partners with our Clients to understand the totality of their business and how Digital CRM can be integrated to make it better.

We take into account all touch points where a target audience can engage with the brand––from traditional marketing channels and the latest in social media to the crew on a job site and customer service operators––and leverage all as marketing opportunities to build a better relationship with the customer.

It is a philosophy that can be summed up in one, simple statement: Make Every Message Matter.

Implementing Our Approach

whiteboard planning a marketing strategy for digital crm

Strategy

Driving results in an omni-channel marketing landscape with digital strategies and campaign management focused on engaging your customer in their preferred channel

  • Audits & Research
  • Stakeholder Interviews
  • Campaign Planning
  • Project Management
  • Multi-Agency Coordination
reviewing content and analytics for insight in digital crm marketing

Insight

Connecting the dots of your digital marketing to attribute ROI at each touchpoint of a customer’s journey from prospect to advocate, thus informing future digital marketing strategies

  • UX/UI
  • Landing Page Optimization
  • A/B & MVT Advertising Testing
  • Data Analysis
  • KPI Dashboards
hands typing code on a laptop showing integration

Integration

Weaving together the technology, creative and marketing stacks of your brand, including installed and SaaS applications, creating a flexible foundation for a Digital CRM program

  • Web & Application Coding
  • API Services Implementation
  • Creative Services
  • Third-Party Application Configuration
  • Deployment & QA Services

Our Capabilities

Lead Generation & Nurturing

Email

Search Marketing

SMS/Text

Social Media

Website Development

Design & Copywriting

E-Commerce

Loyalty

Events & Trade Shows

Systems & Information Architecure

Custom-Built Solutions

Our Team

Dan Dawes
Dan Dawes
Chief Executive Officer
Jeffrey Rudolf
Jeffrey Rudolf
Chief Technology Officer
Brian Langston
Brian Langston
Chief Innovation Officer
Andy Locke
Andy Locke
Vice President, Digital Strategy
Samantha Bodenstine
Samantha Bodenstine
Senior Digital Marketing Manager
Ernie Hines
Ernie Hines
Senior Digital Marketing Manager
Adam Romanofsky
Adam Romanofsky
Digital Content Manager

Ventures

logo of Response Labs venture Hard Working Foods, proud producers of Dundalk Dan's Awesome Beef Jerky

Hard Working Foods was founded in 2016 as a subsidiary of Response Labs, and proudly produces Dundalk Dan’s Awesome Beef Jerky. The jerky-love began in 2013 when the Dundalk Dan namesake, Dan Dawes, began making jerky in his home in Dundalk, MD. After sampling it around to friends and co-workers he quickly learned that people loved it. The decision was made in early 2016 that Dundalk Dan’s Awesome Beef Jerky would be the next venture for the Response Labs team and we haven’t looked back since.

Learn more or make a purchase at DundalkDan.com »

logo of Social Delta a Response Labs venture

Social Delta is a social media storytelling tool used to identify and curate the most relevant social posts about an event in real-time and plot on a timeline. Currently in beta, Social Delta is custom-built by the Response Labs team and aims to be the go-to resource for livebloggers, journalists, sports and TV enthusiasts, and event managers. With social storytelling becoming more prominent for brands, news outlets and advertisers, we’ve positioned Social Delta to be out in front and ready for this new wave of marketing.

Learn more or create your own event at SocialDelta.com »